Maybelline x Gigi Hadid Collection: Review and Swatches

Disclaimer: The products featured were provided for review.

For the first time ever, Maybelline is releasing a limited edition collaboration collection with supermodel and social media influencer Gigi Hadid. Inspired by Gigi's personal styles and aesthetics, the collection features a full range of color and complexion makeup. I have some key pieces to share with you today so to see some swatches and read my review, click......

Maybelline x Gigi Hadid Eyeshadow Palette

Maybelline x Gigi Hadid Eyeshadow Palette ($16.99 CAD):
Housed in a chic plastic compact, the Gigi Eyeshadow Palettes each contain six colors weighing 4g in total. The "Cool" palette includes a pale gold champagne shimmer, a mauve gray matte, a taupe brown shimmer, a soft taupe matte, a light smoky pink shimmer, and a dark gray matte.
The "Warm" palette, on the other hand, includes a dark matte brown, a soft champagne shimmer, a taupe beige matte, a soft dusty orange shimmer, an orange beige matte, and a rich bronze-gold shimmer.

Maybelline x Gigi Hadid Eyeshadow Palette in "Cool"

Formulation-wise, both palettes are kind of hit and miss. Generally speaking, all the mattes are patchy and sheer while the shimmers are even and nicely pigmented. Unfortunately, most of the shades have a thin and crumbly texture. For a couple of the shadows (ex. Off Duty, Paradise Cove), the formulation came off in chunks when I tried to swatch colors on my arm. If you really like the color selection, then these may be worth checking out but both in terms of value and formulation, the palettes are a miss for me.

Maybelline x Gigi Hadid Eyeshadow Palette in "Warm"

Maybelline x Gigi Hadid Eye Contour & Eyeshadow Brush

Maybelline x Gigi Hadid Eye Contour & Eyeshadow Brush ($12.99 CAD):
To compliment the eyeshadow palettes, the Maybelline x Gigi Collection introduces two specially packaged eyeshadow brushes made with synthetic fibers. The Eyeshadow Brush is a slanted crease brush with a very full and slightly fluffy design while the Eye Contour Brush is a classic shader brush with a flat and tapered shape. Both brushes are well made; they are silky and soft and there is zero shedding.

Maybelline x Gigi Hadid Tinted Primer

Maybelline x Gigi Hadid Tinted Primer ($12.99 CAD):
Advertised as a multi-use contouring color (despite what its name suggests), the Tinted Primers can be used alone, under, or over foundation to create a chiseled complexion. "Light Medium" is a deep sand and "Medium Deep" is a dark tan. Neither shades contain any shimmers and the formulation is sheer but creamy. They blend very nicely and set to a natural matte finish. I don't contour or bronze so this product is not super useful to me but if you regularly use cream contour or bronzers, then these are worth a try.

Maybelline x Gigi Hadid Tinted Primer

Maybelline x Gigi Hadid Liquid Strobe

Maybelline x Gigi Hadid Liquid Strobe Highlighter ($14.99 CAD):
Housed in a squeeze tube similar to that of the Tinted Primers, the Liquid Strobe is a liquid highlighter with a rich and creamy formulation. "Iridescent" gives a subtle opalescent glow; the color is gorgeous but it applies quite patchy and sets to a strangely matte, textured finish. "Gold" is a beautiful warm gold shimmer. The formulation of this shade reminds me of the L'Oreal True Match Liquid Glow; it's very pigmented but even and the powder-dry finish is virtually transfer-proof.

Maybelline x Gigi Hadid Liquid Strobe

Maybelline x Gigi Hadid Lipsticks

Maybelline x Gigi Hadid Color Sensational Mattes Lipstick ($11.99 CAD):
Available in a total of six shades, the Maybelline x Gigi lipsticks are undoubtedly the best part of the entire collection. All the colors are very nicely pigmented although none of them have a true matte finish. See below for a breakdown of the four shades I have swatched.

McCall: A classic beige nude, McCall is decently pigmented but slightly patchy. The finish is non-matte with a natural creamy sheen.
Erin: This is a very on-trend mauve brown. The pigmentation is excellent and the texture is very hydrating and rich.
Khair: A bright orange-based red, Khair is semi-sheer but buildable to a mostly opaque finish. I would recommend using it with a lip liner as it's hard to obtain a clean outline around the lips.
Lani: Hands down my favorite out of the four, Lani is a deep blue-based red. This one is the most matte out of the bunch and it's incredibly pigmented and easy-to-apply.

Maybelline x Gigi Hadid Lipsticks

Maybelline x Gigi Hadid Lipstick in "McCall"

Maybelline x Gigi Hadid Lipstick in "Erin"

Maybelline x Gigi Hadid Lipstick in "Khair"

Maybelline x Gigi Hadid Lipstick in "Lani"

Overall this is a chic and trendy collaboration between Gigi and Maybelline. The packaging is super on point although the price tag is pretty steep for a drugstore brand. The eyeshadow palettes are hit and miss while the lipsticks are the obvious standouts of the range.
Are you planning on picking up anything from the Maybelline x Gigi Hadid Collection? Share with me in the comments below!

Availability:
The Maybelline x Gigi Hadid Collection is available online now at Amazon and Walmart. The Collection is available in stores starting December 5th at mass retailers nationwide.