Disclaimer: The product featured was provided for review.
Playfully dubbed "the pizza cutter eyeliner", the new
Rollerhwheel Liquid Liner ($24 CAD) from
MAC has received a ton of media buzz in the recent months. Made with a "spinning disk applicator that acts like training wheels for liquid lining", the Rollerwheel design is undoubtedly one of a kind. So is this the new standard for liquid eyeliner application? Read my review and see some swatches to find out......
 |
| MAC Rollerwheel Liquid Liner |
Packaging:
The MAC Rollerwheel Liquid Liner comes in a sleek and shiny tube that holds 1ml of product. The elongated handle has a tapered design that's very ergonomic and easy to hold. The actual applicator looks exactly like a tiny pizza cutter. It consists of a thin plastic disc measuring approximately 4mm in diameter. When pressed and dragged across the skin, the disc actually spins like a wheel.
 |
| MAC Rollerwheel Liquid Liner |
I won't beat around the bush so here it is: the Rollerwheel applicator is a pain in the butt to work with. I think the concept is original and innovative but the problem with a fixed-wheel, "pizza cutter" design is that it can only do one thing, and that is drawing straight lines. I can't speak for everyone but the outline of my eyes are curved. So with a fixed wheel applicator that does not pivot or swivel, drawing straight lines isn't all that useful. The feature may be helpful for making a very straight wing but aside from that, it's frustratingly difficult to maneuver across the lash line.
 |
| MAC Rollerwheel Liquid Liner |
Additionally, because the edge of the disc is super thin, you can't do any "filling". After drawing a semi-decent outline, I needed to place the side of the disc flush against my lid to awkwardly dab some ink to fill out the outline. Although I was able to get a semi-decent look, it took at least five minutes for one eye. For a tool designed to make the liquid eyeliner experience easy and breezy, the Rollerwheel Liquid Liner definitely disappointed in that respect.
 |
| MAC Rollerwheel Liquid Liner in "Rollin' Black Shine" |
Formulation:
Ironically, the formulation of this Rollerwheel Eyeliner is very impressive. With a thin but smooth liquid consistency, the liner ink is super pigmented and opaque in just one swipe. It dries quickly but layers with no problem. The finish is 100% waterproof and smudge-proof. My undereye area looked virtually intact even after a full day of wear. To remove, use a cleansing oil and the liner will easily come off in bits.
Overall, despite having a fantastic formulation, the Rollerwheel Liquid Liner from Mac is a miss for me. I applaud MAC for their creative design but the idea just doesn't translate into practice.
 |
| MAC Rollerwheel Liquid Liner in "Rollin' Black Shine" |
Availability:
MAC is available in stores at MAC boutiques and online at
maccosmetics.com.
beauty,
eye liner,
eye makeup,
fall 2017,
liquid eyeliner,
MAC
Playfully dubbed "the pizza cutter eyeliner", the new Rollerhwheel Liquid Liner ($24 CAD) from MAC has received a ton of media buzz in the recent months. Made with a "spinning disk applicator that acts like training wheels for liquid lining", the Rollerwheel design is undoubtedly one of a kind. So is this the new standard for liquid eyeliner application? Read my review and see some swatches to find out......
