Disclaimer: The product featured was provided for review.
Playfully dubbed "the pizza cutter eyeliner", the new
Rollerhwheel Liquid Liner ($24 CAD) from
MAC has received a ton of media buzz in the recent months. Made with a "spinning disk applicator that acts like training wheels for liquid lining", the Rollerwheel design is undoubtedly one of a kind. So is this the new standard for liquid eyeliner application? Read my review and see some swatches to find out......
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| MAC Rollerwheel Liquid Liner |
Packaging:
The MAC Rollerwheel Liquid Liner comes in a sleek and shiny tube that holds 1ml of product. The elongated handle has a tapered design that's very ergonomic and easy to hold. The actual applicator looks exactly like a tiny pizza cutter. It consists of a thin plastic disc measuring approximately 4mm in diameter. When pressed and dragged across the skin, the disc actually spins like a wheel.
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| MAC Rollerwheel Liquid Liner |
I won't beat around the bush so here it is: the Rollerwheel applicator is a pain in the butt to work with. I think the concept is original and innovative but the problem with a fixed-wheel, "pizza cutter" design is that it can only do one thing, and that is drawing straight lines. I can't speak for everyone but the outline of my eyes are curved. So with a fixed wheel applicator that does not pivot or swivel, drawing straight lines isn't all that useful. The feature may be helpful for making a very straight wing but aside from that, it's frustratingly difficult to maneuver across the lash line.
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| MAC Rollerwheel Liquid Liner |
Additionally, because the edge of the disc is super thin, you can't do any "filling". After drawing a semi-decent outline, I needed to place the side of the disc flush against my lid to awkwardly dab some ink to fill out the outline. Although I was able to get a semi-decent look, it took at least five minutes for one eye. For a tool designed to make the liquid eyeliner experience easy and breezy, the Rollerwheel Liquid Liner definitely disappointed in that respect.
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| MAC Rollerwheel Liquid Liner in "Rollin' Black Shine" |
Formulation:
Ironically, the formulation of this Rollerwheel Eyeliner is very impressive. With a thin but smooth liquid consistency, the liner ink is super pigmented and opaque in just one swipe. It dries quickly but layers with no problem. The finish is 100% waterproof and smudge-proof. My undereye area looked virtually intact even after a full day of wear. To remove, use a cleansing oil and the liner will easily come off in bits.
Overall, despite having a fantastic formulation, the Rollerwheel Liquid Liner from Mac is a miss for me. I applaud MAC for their creative design but the idea just doesn't translate into practice.
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| MAC Rollerwheel Liquid Liner in "Rollin' Black Shine" |
Availability:
MAC is available in stores at MAC boutiques and online at
maccosmetics.com.
Playfully dubbed "the pizza cutter eyeliner", the new Rollerhwheel Liquid Liner ($24 CAD) from MAC has received a ton of media buzz in the recent months. Made with a "spinning disk applicator that acts like training wheels for liquid lining", the Rollerwheel design is undoubtedly one of a kind. So is this the new standard for liquid eyeliner application? Read my review and see some swatches to find out......