Disclaimer: The Birchboxes featured were complimentary, courtesy of Birchbox SoHo.
While
I was in New York City, I knew I had to check out the Birchbox Store in SoHo. Located on West Broadway Street,
Birchbox Soho occupies a spacious two-level store. The shop offers a
huge variety of beauty, skincare, and hair products featured in the Birchbox mailing subscription but I was mainly there to check out their
BYOB (Build Your Own Birchbox) feature. To read all about my experience, click........
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| Birchbox SoHo | Build Your Own Birchbox |
Located on the ground floor of Birchbox Soho, the Build Your Own Birchbox service consists of a huge station full of samples to choose from and empty Birchboxes to fill. Basically, you have two options: either spend $15 to pick one sample from each of the five product categories (hair, body, makeup, fragrance, and skincare) or spend $25 and choose five samples from any category.
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| Birchbox SoHo | Build Your Own Birchbox |
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| Birchbox SoHo | Build Your Own Birchbox |
If you love subscription services like Birchbox, then the Build Your Own Birchbox experience is literally a dream come true because you get to choose exactly what you get in your box. In terms of selection, there is a ton of samples to choose from! It was literally a sea of samples!
For the makeup samples, there are testers that you can swatch and try out so you know exactly what colors you are are getting. The teeny-tiny blushers from TheBalm totally got me oohing and ahhing.
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| Birchbox SoHo | Build Your Own Birchbox |
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| Birchbox SoHo | Build Your Own Birchbox |
My friend and I both built a box. I chose a Cargo Swimmables Shadow Stick, a Pop Beauty Matte Velvet Lipstick, a Burt's Bees Lipstick, and the Stila Stay All Day Liquid Lipstick in "Beso" and "Bella". I believe everything was full-sized except for the Stila liquid lipsticks. Can you tell that I love lip products?
My friend went with a more skincare-oriented selection with the La Mav Green Clay Detox Mask, the Dr. Jart+ BB Beauty Balm, The MD Solar Sciences Mineral Moisture Defense Sunscreen, a Macadamia Professional Dry Shampoo, and a small sample of the Bijou Vert fragrance from Raw Spirit.
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| Birchbox SoHo | Build Your Own Birchbox |
If you are planning on building your own Birchbox, I definitely recommend going with the $25 option. It's $10 more expensive than the cheaper option but you really get a better value as a lot of the body and hair samples are small one-use samples. So it's better to take full advantage of this service and pick out
exactly what you what!
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| Birchbox SoHo | Pre-curated Birchbox Sets |
Aside from the Build Your Own Birchbox area, the store offers a wide array of products. They carry everything from well-known brands like Stila and Sigma to more niche brands like Too Cool for School and rms Beauty. In their lower level, they have a large men's section and even a Build Your Own Birchbox station with mostly products for men. Birchbox SoHo also offers beauty service appointments where you can get full makeup applications or hair stylings.
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| Birchbox SoHo | Beauty Services Station |
Overall I really enjoyed my visit to the Birchbox SoHo. The store had a beautiful open layout and the interior decors are super modern and inviting. Even if you aren't trying the BYOB experience, there is still a ton of products to browse through. I got totally enamored with the Michael Todd skincare line and ended up picking up the Organic Lemon toner! Have any of your visited the Birchbox Store in New York, let me know in the comments below!
To learn more about the Birchbox SoHo store, click
here.
