Estee Lauder Pure Color Envy Lip Potion in "Not So Innocent": Review and Swatches

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For Fall 2015, Estee Lauder is adding a line of gorgeous liquid lip colors to its beloved Pure Color Envy Collection. With a rich formulation that promises intense pigmentation and long-lasting wear, the Pure Color Envy Lip Potions ($34 CAD) come in eight alluring shades. To see some swatches of a beautiful rose from the range, click.......

Pure Color Envy Lip Potion in "Not So Innocent"

Packaging:
The Estee Lauder Pure Color Envy Lip Potion comes in a luxurious dark blue lipgloss tube. The cap has a fancy golden finish etched with the brand's logo. A couple sides of the gloss tube have panels that show the color of the product inside. The applicator is a paddle doe-foot with a curved design that hugs the curves of the lips.

Pure Color Envy Lip Potion in "Not So Innocent"

Pure Color Envy Lip Potion in "Not So Innocent"

Formulation:
The Pure Color Envy Lip Potions are pigmented liquid lipsticks. The formulation is quite creamy but lightweight and the finish has a natural sheen as the product only partially sets. The texture is initially moisturizing but the effect doesn't last very long.
"Not So Innocent" is a pigmented neutral rose; one layer gives a medium coverage while a couple of coats give a stronger pop of pink. After the color wears off (three to four hours), the Lip Potion leaves the lips lightly tinted.

Pure Color Envy Lip Potion in "Not So Innocent"

Pure Color Envy Lip Potion in "Not So Innocent"

Overall:

I really enjoy this lightweight and non-stick liquid lip color. The pigmentation is amazing and the formulation is fairly moisturizing. The wear for this particular shade isn't super long, but it does leave behind a natural pink stain.

Availability:

Estee Lauder is available online and in stores at Sephora, Estee Lauder, Nordstrom, The Bay, and Murale.